Yvonne Turgeon Orchard & Vine
At the Orchard & Wine Museum, the new publisher of Orchard & Vine magazine, Yvonne Turgeon, raises a glass of cheers to outgoing publisher Lisa Olsen. Olsen was at the reins of the magazine for nearly two decades.
In their glasses: cherry soda from Farming Karma Fruit Co.

KELOWNA, BC –  One of the longest-publishing magazines in the Okanagan is cultivating growth under new ownership. 

Orchard & Vine Magazine (orchardandvine.net), a trusted source since 1959 for the apple, cherry, and grape growers across Canada, is proud to announce a new phase of growth under the leadership of Okanagan-based Before & After Media and publisher Yvonne Turgeon. 

“It was important to have the legacy of Orchard & Vine Magazine live on for many more years,” says Lisa Olson, who steered the publication for nearly two decades. “I’m excited about the prospect of Yvonne continuing this legacy. She is the perfect fit.”

Olson and Turgeon made the announcement at the Orchard & Wine Museum in Kelowna, where the magazine archives are stored. With over 60 years of history, Orchard & Vine Magazine has become an indispensable resource for the growing fruit and wine industry.

“Orchard & Vine has a longstanding tradition of supporting fruit growers and wine industry pioneers, and I am committed to continuing that legacy,” said Turgeon. “Our team of passionate writers and industry experts are committed to cultivating the most engaging and informative content to empower our readers and provide them with the tools they need to thrive in a rapidly evolving landscape.”

The magazine continues to serve as a thriving ecosystem for professionals in the industry, offering a platform for companies to showcase their products and services to a targeted audience.

A wine writer and current publisher of the lifestyle magazine Thompson Okanagan Trends (trendsmag.ca), Turgeon brings a wealth of experience and commitment to providing insightful content and fostering connections within the industry.

Orchard & Vine Magazine has been a trusted source of information for apple, cherry, and grape growers, offering a diverse range of articles covering the latest industry trends, cultivation techniques, marketing strategies, and regulatory updates. The magazine serves as an invaluable resource for professionals seeking to enhance their knowledge and optimize their operations.

For more information or to subscribe, visit Orchard & Vine Magazine at orchardandvine.net.