Wired Magazine brings us one of the most interesting social media communications success stories from 2013.

How Oreo Won the Marketing Super Bowl with Timely Blackout Tweet

Turns out they had a 15-person social media team at the ready to respond to whatever happened online in response to the Super Bowl — whether it was a mind-blowing play or half the lights shutting off. So not only did they have a regular commercial run during the first quarter, they also had copywriters, a strategist, and artists ready to react to any situation in 10 minutes or less.

The star of the show, a well thought out photograph and a simple tweet during the third quarter power outage at Super Bowl XLVII,  brought more than 15,800 retweets. Yahoo Finance included the oreo ad on its list of the Ten Greatest Tweets of all Time.